A.
Brand Identity
The visual and verbal system that holds every other piece together — wordmark, palette, type, voice, and the rules that keep them consistent in hands you'll never meet.
Strategy · Design · Growth
Elevating brands
to their highest expression.
A ground-up brand consultancy for early-stage founders. From a name and an idea to identity, packaging, website, and the growth infrastructure to scale.
Try the live brand composer →Our creative director has worked with
- Renpho
- Starpil Wax
- Makeship
- Floss
- 215 Marketing
The Practice
Four pillars. One studio.
Identity, product, digital, and growth — held together under one roof, so nothing falls between vendors.
B.
Product Development
Packaging that earns the shelf before a single word is read. Dielines, regulatory copy, print-ready files, and 3D mockups for every SKU on the launch list.
C.
Digital Presence
A real digital surface, not a placeholder splash page — production website, social channels built and templated, and the lifestyle imagery your launch needs.
D.
Marketing & Growth
The infrastructure to scale: email flows wired in Klaviyo, a pitch deck for investors or buyers, and a 90-day growth strategy committed to writing.
Concept Work
Brands built to show the range.
We're a new studio — so instead of a client list, we built a shelf of complete concept brands. Each is a full identity, packaging, and digital system, designed end to end. Every one is available to acquire — or to spark the direction of your own.
— Concept 01 · Featured —
Terra Solis.
Our most complete concept, built end to end — a sun-and-earth identity, a six-product packaging system, and a fully working storefront. The deepest look at how far a single idea can travel.
Three more from the shelf
Available
— Concept 02 —
Lunelle Botanics.
Available
— Concept 03 —
Root & Ritual.
Available
— Concept 04 —
Velora Formulas.
The Studio Atelier · Interactive
Step inside the creative direction.
Beyond the finished brands lies the room they were drawn in — our emblems, palettes and type voices, laid bare. Explore the visual language behind every North of Eden concept, then compose your own in a live brand previewer and take home a study sheet.
- A gallery of original emblems & marks
- Ten signature colour palettes, fully specced
- A live composer — name it, mark it, download it
Sample showcase Emblems · Palettes · Type · Composer
"
A brand isn't a logo. It's the entire world a product lives in — the packaging, the page, the email footer no one was supposed to notice. We build the whole world.
North of Eden·The Studio Doctrine
The Process
Five phases, week by week.
Six to ten weeks. Every phase opens on a Monday with a written agenda and ends on a Friday with a decision.
I.
— Week 1 —
Discovery
A founder interview, a full market and shelf audit, and a written strategic brief — the foundation everything else is built on, delivered by Friday.
II.
— Weeks 2–3 —
Identity
One creative direction, defended in writing — the logo system, color palette, typography, and brand voice, drawn and documented.
III.
— Weeks 4–5 —
Product
Structural dielines, regulatory and panel copy, press-ready print files, and photoreal 3D mockups for every SKU on the launch list.
IV.
— Weeks 6–8 —
Digital
A production website, social channels built and templated, and a 90-day content calendar written and ready to publish.
V.
— Weeks 9–10 —
Launch
Klaviyo email flows wired and tested, the pitch deck delivered, and every editable file handed over — the keys to the brand.
Our Standard
Old-world craft, built for the modern shelf.
We treat a nine-week-old brand the way a heritage house treats a hundred-year-old one — wax-seal attention to the letterhead, the unboxing, the footer of an email no one was supposed to notice.
That care is the whole product. Anyone can draw a logo. We build the entire world it lives in, so the brand reads as inevitable — as if it had always been meant to exist.
Editorial standard
One creative director
Every detail, owned
The Studio
Two partners. Every piece.
Krystina answers your emails. Ainslie writes your strategy. Behind them, a hand-picked team of specialists does the heavy lifting — but you only ever deal with us.
Founder
Ainslie Willson
Founder & Creative Strategist
Thirteen years in brand, Top Rated Plus on Upwork, and 100+ clients — from startups to Fortune 500 names. Ainslie owns brand vision and creative direction, end to end.
Co-Founder
Krystina Holquin
Client Director & Operations
Client relationships, operations, and digital growth. Krystina is your single point of contact — keeping timelines, vendors, and budgets moving so nothing ever slips.
Investment
An honest investment in what lasts.
Three engagement levels, scoped per founder. One number, agreed before the work starts — and held through delivery. We want great brand-building within reach of every serious founder.
★ Founding Promotion · First 5 brands only
Start here — a Brand Sprint.
A two-week paid trial — a real taste of the whole studio. You walk away with a brand direction plus finished sample work across identity, product, web, email, and social. If you continue to a full build, the sprint fee comes off your tier.
- Positioning & brand brief
- Logo concept + color & type
- Partial brand guide (deck)
- Product / packaging concept
- Homepage hero concept
- 3 email design samples
- 9-post launch grid (3×3)
In return: one revision round, permission to feature the finished work, and a short testimonial on completion — how we earn our first names in the book.
Tier I
Foundation Build
Name to brand-ready.
$9 – $13K
Project-based · 4 – 6 weeks
- Strategic foundation & positioning brief
- Full identity system — logo, palette, type, voice
- 28-page brand guidelines (PDF)
- Packaging & press-ready files — up to 3 SKUs
- Photoreal 3D product mockups
- 5-page website + LinkedIn brand setup
✦ Most chosen ✦
Tier II
Brand + Launch
Ready to acquire customers.
$16 – $28K
Project-based · 6 – 10 weeks
- Everything in Foundation Build
- Social launch kit + 90-day content calendar
- Klaviyo email — 5 core flows
- Investor or retail pitch deck
- Product mockups & lifestyle imagery
- 6–10 page site + 2 weeks launch support
Tier III
Growth Retainer
Ongoing strategic partnership.
$3 – $6K
Per month · 3-month minimum
- Monthly channel & growth strategy
- Fractional CMO — two calls / month
- Monthly email program (Klaviyo)
- Monthly social content
- Product launch campaigns
- Monthly performance review & reporting
50% up front · 50% on delivery · interest-free payment plans available
We believe great branding shouldn't be gated by budget. Every number here is a starting point — tell us where you are, and we'll find a way to make it work.
À La Carte
Need one piece? Take one piece.
Already have a brand, and just need the next thing done right. Commission any single service on its own — clear scope, clear price, no retainer required.
Brand Identity System
A complete visual and verbal system — not a logo. Built so any vendor can execute against it without ever calling us.
Logo suite · color & type tokens · voice guide · 28-page guidelines
from $5,000
Packaging Design
Retail-ready artwork for one SKU — structural dieline, compliant copy, and a photoreal mockup for the deck.
Dieline · front & back panels · regulatory copy · 3D mockup
from $1,500per SKU
Production Website
A five-page WordPress or Shopify build on your identity — fast, founder-editable, and ready to take orders.
5 pages · CMS setup · built mobile-first · analytics wired
from $3,200
Pitch & Sell Deck
A narrative deck for the raise or the retail buyer meeting — researched, written, and designed end to end.
15–20 slides · narrative & copy · custom charts · editable file
from $2,400
Email Program
The Klaviyo flows that turn a launch list into revenue — wired to your store and written in your voice.
Welcome · browse & cart · post-purchase · campaign templates
from $2,500
Product Mockups & Lifestyle Imagery
Photoreal renders and styled lifestyle scenes built from your packaging files — the launch imagery for your store, deck, and social, no photographer required.
3D product renders · styled scenes · social crops · retail-deck assets
from $1,000
Every engagement — 50% up front, 50% on delivery · interest-free payment plans available.
Let's build something that lasts.
A 30-minute discovery call with both partners. You tell us about the brand. We ask the questions that surface what's really at stake. No fee.
Prefer email? krystina@northofedenconsulting.com